A&F is evil but cool

so Abercrombie and Fitch equals cool. Any American teenage growing up in 2000's knew this, I mean yeah some kids wore American eagle but if you where cool or preppy you wore Abercrombie. that was just how it was. the brand became a symbol for portraying cool. it showed a certain status, it showed your parents or you could spend 50 bucks on a crappy T-shirt. it showed that if you where a girl that you where skinny since they tended not to make there cloths in bigger size's. although this is true for guys to as of this writing I am an XL when it comes to T-shirts (normally I'm a M). but the fact remands Abercrombie and Fitch and its sister clothing line hollister are synonymous with cool. or they were see the problem is that we all grew up (teenagers of 2000's) we are entering our 20s and starting college, we are also broke, since teen unemployment is on the rise. And since little kids have started to wear the brands more and more they have become less cool. this is showing up in Abercrombie's and Hollister's sales which where down 19% and 25% respectively from last year. in perspective Aeropostle and American Eagle are up 10% and 7%. Abercrombie got lazy there styles haven't really changed much in the last 12 years and because of that what was once cool is no longer where as tho American Eagle did once have a legal run in with Abercrombie over copying its style it and Aeropostle have embraced charge and lowered prices to deal with Teen unemployment and tho Abercrombie has also lowered price's the same shirt with the letters A&F vs AE will cost you an extra 19 bucks on average, 10 if they are on sale.personally I prefer Abercrombie & Fitch to American Eagle and will continue to buy cloths from them. but it looks like for once in the last 10 years they don't dominate the prep teen market anymore.
pz till later
the guy who thinks up his best stuff when he's shaving (yeah I know right)
Chris M